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Ouverture de l’Académie de Laval, dans le quartier enchanteur du vieux Sainte-Rose.

ÉDITH SEREI, over 60 years of knowledge.

1958

Arrival of Mrs. Edith Serei and her husband M. Georges Serei in Canada. Opening of her first Edith Serei beauty institute.

1962

Edith Serei created the 1st Esthetic and Cosmetology Canadian Committee. She also organised the very first Canadian Esthetic Trade Show.

1963

A snapshot of a typical student class at the Edith Serei Academy in the 60’s.

1967

Edith Serei was nominated to be the in charge of the Beauty Pavillion at the Expo 67 Event.

1969

Edith Serei proudly pose surrounded by the future beauticians.

1972

Edith Serei has been chosen to be a judge for the prestigious Miss Canada 1972. She was selected  for 3 years in a row. Edith Serei will aslo be a  mentor and judge for the Miss Teen event.

1974

Edith Serei received the honorable title of knight of the National Order of Merit of the Government of France. A highly sought after symbolic honor.

1975

Mliss Claudia, daughter of Edith Serei joined the administrative rank of teacher at the Academy. She will become director after, following her mother’s footsteps.

1980

Aside the many business trips as a lecturer in Japan, United-States and in France, Edith Serei hosted the popular french canadian TV show called  “La beauté selon Édith Serei”.

1983

Publishing her 4th book “Au-delà des apparences : 25 ans au service de la beauté” Editions Presses libres.

1985

The Edith Serei Academy is located in the heart of downtown Montreal triggering a strong interest amongst international students. 

1992

Unveiling of the Edith Serei street in Montréal during the 350th anniversary ceremony where Mrs. Serei was selected “one of the few women building Montreal”. 

2005

October 25th, 2005, the passing of Mrs Edith Serei, the north american pionner for the esthetic industry.

2007

Mr. Alain Gauvin, grandson of Edith Serei takes over the enterprise and becomes the general director.

2008

According to SchoolFinder, the go-to destination for canadian students to find a great education at every level, the Edith Serei Academy is the largest and the most recognized in esthetics.

2009

Grand opening of the Laval Academy in the lovely neighbourhood of Sainte-Rose.

2011

Montreal Academy inaugural right in the heart of the city’s major cultural district “Quartier des Spectacles”.

2014

The Edith Serei Academy is invited at many TV shows aiming to get true professionnals for their beauty segment on a regular basis such as “Ca commence bien” on Canal V, with hosts Marie-Pier Morin & Patrick Langlois.

2017

Edith Serei authentic signature becomes the new iconic logo and appears everywhere form product packaging to signage as well as training material.

2019

Edith Serei Calming Cream awarded the Innovation prize 2019 by the Nouvelles Esthétiques Canada.

2020

Today, the Edith Serei Academy represents more than 25,000 diplomas, it’s a high quality seal, it’s gained notoriety with over 60 years of experience in esthetic and, it’s also an exclusive product line devoted to please all customers!

2021

Top Secret on more projects in the making. Until then our two academies pass their knowledge to the estheticians of tomorrow!