About Us

A Bit of History


Madame Serei’s first brush with the beauty industry occurred in Paris. After taking many specialized classes, including courses by Docteur Peytourneau, the father of modern esthetics, and Fernand Aubry, the creator of Visagisme®, she started a successful practice at her own beauty and esthetics institute in Paris. She also opened her own laboratory.


In 1958, Edith Serei moved her activities from Paris to Montreal, where she inaugurated her first beauty institute. The beauty profession was practically non-existent back then. To overcome this shortcoming, Madame Serei opened the first beauty school in North America in 1958, where she trained the first Canadian beauticians. Since then, more than 20,000 graduates have been trained at Académie Edith Serei.

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